T-Mobile's Subscriber Surge Continues
T-Mobile's Subscriber Surge Continues
T-Mobile has raised its subscriber forecast after a strong quarterly performance, beating analyst expectations and solidifying its position as a major player in the US wireless market.
The company reported a net gain of 1.3 million postpaid subscribers in the quarter, exceeding its previous guidance of 1.0-1.2 million. This brings T-Mobile's total postpaid subscriber base to 69.6 million, a 4% increase year-over-year. The strong performance was driven by the company's competitive pricing, improved network quality, and successful marketing efforts.
The company reported a net gain of 1.3 million postpaid subscribers in the quarter, exceeding its previous guidance of 1.0-1.2 million. This brings T-Mobile's total postpaid subscriber base to 69.6 million, a 4% increase year-over-year. The strong performance was driven by the company's competitive pricing, improved network quality, and successful marketing efforts.
T-Mobile's success is also attributed to its aggressive expansion into the rural market. The company has been investing heavily in its 4G LTE network, aiming to cover 99% of the US population by the end of 2021. This move has helped T-Mobile to tap into the underserved rural areas, where it has gained significant traction. According to a report by the Rural Wireless Association, T-Mobile's rural coverage has improved by 25% in the past year, making it an attractive option for customers in these areas.
T-Mobile's success is also attributed to its aggressive expansion into the rural market. The company has been investing heavily in its 4G LTE network, aiming to cover 99% of the US population by the end of 2021. This move has helped T-Mobile to tap into the underserved rural areas, where it has gained significant traction. According to a report by the Rural Wireless Association, T-Mobile's rural coverage has improved by 25% in the past year, making it an attractive option for customers in these areas.
The company's strong quarterly performance has also led to an increase in its revenue guidance. T-Mobile now expects its full-year revenue to be in the range of $68-69 billion, up from its previous guidance of $66-67 billion. The company's CEO, Mike Sievert, attributed the strong performance to the company's focus on customer satisfaction and its ability to execute on its strategic plans.
